How to use Digital Marketing to increase Sales

1. Build a Creative and Reliably Best Content Marketing Strategy

Once you have analyzed your potential target audience, you should create an astounding content and figure out strategies to make it reach them.

Anchor your story: The best path to enhance the reach of your brand is by narrating the life story of your business.

You can start connecting with your audience by talking about your inception, how you started, the paths you took to succeed, what you believe in, and the moral values of your company.

Put these features before your campaign to clearly show the audience who you are as a brand or a business firm.

The reason being, depicting personal stories will induce the audience to connect with you on a personal note, and the relationship built seem to be more than just products and services.

The terrific content you wrote should be marketized. The best content marketing strategies may include:

1. Creating infographics and visuals.
2. Adding relevant videos in the content.
3. Creating white paper if official content required.
4. Discover the target personas to target your reach.
5. Identify the relevant queries that suit your answers, or your business can answer.
6. Identify the essential media channels to promote.
7. Create a blog and start writing blogs frequently.

How Can Content Marketing Drive Sales?

Here, we will go through some guidelines that you can follow to boost sales through digital content marketing. 

>> Receive as much organic and relevant traffic as you can

>> Convert your users into paying customers

Listed below are the guiding steps that will help you utilize Advanced digital Content Marketing strategies and increases sales:

Step 1- Keyword research:

This step is essential, regardless if you’re an SEO expert or not. If you create content that is not interesting to your audience, then don’t count on sustainable traffic. If you have a new site, you can start by using keywords that have low competition ratings. Ensure that the keywords you choose will be used to find content that leads to your site. You also need to know the search intent and the traffic you will receive if you’re ranked on the first page of Google.

Step 2- Create the Content:

Follow the format that is used by your competitors, especially if they have ranked well. This process is vital because Google is telling you what people want to read when they search for your keywords.

To make your post stand out, create a title that isn’t generic. Focus on covering the points that your competitors might have missed to give your content an edge over others. Follow a crisp writing style and try writing in the second person so that your content sounds more engaging. 

Avoid writing in long paragraphs or using jargon. Add bullet points wherever possible to make it easier for people to read. 

Making the written content more interesting with images and videos. Add enough internal and external links within your content to keep users engaged. 

After you have decided on your content, then look for additional keywords that will help you rank better.

Step 3- Promote your content:

When you create SEO blog articles, you have to promote them to generate revenue. If you’ve planned an advanced content marketing strategy, then you should know that the goal is to get your content to as many people as possible. 

You can market directly using relevant keywords and invest in interest-based ads that target the concerned audience. SEO will help your content rank, and this will help with organic traffic from consumers who are willing to purchase your services.

Receiving backlinks will help you promote your content, as well. Another effective way to promote your content is through influencer marketing. This strategy will enable you to reach more people by getting one person to share your material.

Step 4- Drive sales by tracking your leads:

Tracking your content progress is essential. If you recognize that you’re not ranking despite all the marketing efforts, then you may want to reassess if your content is meeting the search intent of your audience. 

It would help to review your old content again and update them. If you’re using advertising strategies, then go for Google Analytics (ensure that the conversion tracking is set up) and UTM parameters. UTM parameters are crucial because they track the tags that you add to your content URL. It’s monitored in Google Analytics. 

.Once you follow the progress, you can eliminate components that are slowing you down and enhance the points that are working for you. Repeat this process, and you will see your sales statistics increase.

If you have reached this part of the blog, you have certainly understood the web content game. People out there are writing for the search engines, but this post should make your work easy. With little tricks and tweaking your content for relevance, you’re right under the spotlight, garnering the most number of audience views.

Best Channels for Content Marketing

Finding the best channels to promote your content is as crucial as writing great content for your audience. If you don’t analyze the best channels to promote your content, the result won’t be much effective. 

For example, if you want to share a whitepaper, the best platform for that would either be LinkedIn or Twitter, but if you want to share a video on the top ten apps for teenagers, your best platform to do so will be Facebook.   

    

There are several content formats that you can follow to spread your business via various channels. These formats include Blog Posts, Infographics, SlideShare Decks, Quizzes, and many others.

Some of the popular content formats are:

Blog posts/Guest blog posts

This article, which you’re reading right now is a blog post. Keep in mind, your blog post must provide valuable, informative, and relevant content to your audience. Usually, it should have a word count of 1000 to 2000 words in length.

EBooks

Ebooks are books that are available in a digital format and can be read on various electronic devices. These are lead tools that generate leads, and your potential customers can download them by submitting their contact information.

Templates

A template is a pre-defined content format that helps in lead generation.

Infographics

With the use of infographics, you can easily organize and visualize the data. This is useful for users in making the content more attractive and compelling.

Website pages

When the audience wants to explore a brand online, the first place they see is the “About Us” section. You ought to be very careful while designing this page.

It should be crafted in such a way that it hooks the audience to your site and gives them an overview of your company, its achievements, beliefs, and the mission and vision. 

Webinars

This is an excellent content marketing strategy that evolved in the digital technology space. It allows the audience to watch and hear the content they are interested in instead of reading it. This technique can even be linked to your blogs and similar topics.  

Videos

These are one of the engaging formats that can be shared through social media all over the world.

Podcasts

Podcasts are audio recordings of dialogues between two or more people in a given topic. 

Other than the above-described formats, you can also create your content in formats like lists, guides, quizzes, FAQs, and much more.

Downloadable rubric

Online visitors are always up to grab free resources provided they sound interesting. To make them connect to you and be a potential lead, you can permit them to download your content resources for free.

Advertise it on the page that the information can be downloaded freely, the traffic gets better in such cases.

Produce online content marketing tactics as per customer pain points

Create content keeping in mind the pain points of customers, and try to use your content to resolve them. Every content has the potential to reach the maximum audience if it goes viral.

So, try creating content on trending topics. Almighy.press will provide information on topics related to your niche that have the potential to go viral. Analyze them and carefully curate your digital content marketing strategy with it. 

If you’re a beginner, blog posts are the best format to form your Content Marketing strategy around. Gradually, you can follow the formats mentioned above to generate more content marketing revenue. 

In addition to this, if you’ll follow proper strategies, it would add more value to your content. However, while writing content, keep in mind that today’s audience gets bored quickly, so you must keep adding some exciting things.

2. Consistently boost your online content

Simply blogging or publishing your content is half done, in digital content marketing. For it to reach a broader audience, you have to keep amplifying the content.

It is necessary to use social media to ensure that it is boosted. You can make use of SEO content marketing strategies too.

The best part of social ads is that you can direct your advertisements to the exact audience you intend to show it. If you have a target audience (which you do as you got buyer personas), you can be sure of content marketing promptly.

From now, your interest should be towards nourishing audience into leads. You have clutched them – now it’s your duty to connect with them, grow the relationship and eventually sell your product to them. The key to all this is still with you because you have a strong buyer personas database.

3. Survey and Analyze the Performance of Digital Content Marketing

Use metrics to track and analyze performances of your content in the market like most online content marketing companies do. Some of the essential metrics are the number of views, number of visits, shares, download, and leads generated.

With a CRM app, you can also survey the responses to the content as well. To boost the effectiveness of your content, try multivariate testing or A/B testing and determine the performance of the content, and do boost them as mentioned above.

4. Emphasize on Diversifying Content Marketing Along with Digital Content Marketing

Digital content marketing can furnish you with startling results. In fact, it’s a great way to escalate your business, but it never means that it can make loads of money from digital content marketing strategy alone.

We also suggest you build brand awareness, generate traffic to your sites, get leads and sales through numerous channels Email marketing, PPC marketing, social media marketing.

Display AdSense and SEO are also additional fields you must focus on. This is to make sure that, your business keeps running even if sales from a channel dry up.

5. Additional Key Features to Increase Revenue Through Digital Content Marketing

1.  Add in CTA: Including Call to Action is very important for your business. Every influential content should possess CTA; otherwise, there will be a loss of potential lead as he doesn’t know what to do next without it.
   

   

2. Include site messaging and copy facilities: One of the best paths to use content to reach a maximal number of audiences is to audit site copy. This would give you opportunities to reach out to the audience more clearly and effectively. Test and include the best site messaging and copy.

6. Map the Created Content to Your Buyer’s Journey

There are three stages of a buyer’s journey that every business should know about:

• Awareness
• Comparison
• Decision

Each of the three stages mentioned has its unique needs. For instance, the consumers who are in the awareness stage tend to look out for solutions for their problems.

Consumers who are ready to purchase a specific product or opt for a particular service generally look out for data to decide on which vendor to choose. If you map your content to each stage of your consumer’s journey, you can easily organize assets for sales.

Not only mapping the content helps you in organizing the assets, but it also helps you to find the gaps present in your content coverage.

You can easily identify and fill those gaps, which would help you reach the content marketing goals set for your business. Regardless of what outcomes you get, this process is essential for both sales and marketing.

Now that you know how you can use a digital content marketing strategy to increase your revenue, you might want to know about how can you do content marketing in the first place. Well, worry not. Here’s how you can start with content marketing for your business.

How to Create a Content Strategy

To make your business successful, you need to market it effectively. The primary content strategy works in a proper chain, which is known as the framework plan of content. The framework plan is as follows-

• Create
• Optimize
• Publish
• Promote
• Measure
• Links
• SEO
• Social Media

What is the Relationship Between Seo and Content Marketing?

Advanced content marketing refers to the strategic distribution of online content like videos, audios, blogs, and infographics through various channels to generate or satiate interest and awareness of the audience. SEO and content marketing are interdependent. SEO demands specific requirements that are fulfilled through content marketing.

• SEO needs content for optimization. Meanwhile, content marketing takes care of the demand by ensuring that the content produced is of high-quality, have all the targeted keywords, and is written for the audience.
• The success of SEO lies in getting continuous quality backlinks. Good content will automatically help you get backlinks from reputed sites.
• SEO is not only limited to keywords and links, but it also includes proper metadata, meta tags, and having a strategic sitemap. Well, structured content will consist of the right tags in the right places and keyword-rich content that can be crawled easily and accessed by the target audience.
• Advanced content marketing requires fresh and quality content to be produced regularly, which in turn, helps SEO by indexing these content and ranking high in the SERP. Consistent content marketing ensures that your SEO game is also top-notch.

As you can see from above, your SEO campaign will not be successful until you integrate advanced content marketing strategy into it. The content that you produce won’t be of any value unless the people search for it and discover it, and to be discovered, you require a successful SEO plan.