Digital Marketing Trends (Part2)

3.Have more customer contact points

Traditionally it used to be sufficient for companies to only have a website, but
today consumers demand more engagement and communication via different
points of contact and pieces of content before they perceive your company as
trustworthy.
These customer contact points are also called touch points, and here is an
example of how Facebook allows businesses to connect with clients using
multiple touch points:

• Imagine that you share information and content with the client on your Facebook Business Page.

• After that, the client goes to Instagram and sees your new video which is related to the content he or she already saw on your Facebook Business Page.

• After that, the client will send a WhatsApp message to you or contact you via the Facebook Messenger app to ask for more details about your product.

Interestingly, all the platforms mentioned in this example (Facebook Page, Instagram, WhatsApp and Facebook Messenger) pertain to the Facebook ecosystem. One of Facebook’s goals is to create more tools for small businesses so that companies can generate more business within the Facebook ecosystem.

4. Recognize the increasing importance of paid advertising
In today’s world, customers are turning away from impulse-buying and want to
learn more about a company before buying its products. Customers are often
distracted, but recognize that they have a choice when it comes to the businesses they choose to support, so they tend to require more touch points (or points of contact) with the companies they buy from. Paid advertising is the best way to meet these needs.

Online paid advertising, and most specifically, advertising through Facebook,
can offer a great way to generate new leads, targeting potential customers who
have not yet interacted with your brand, and to stay in contact with your current
customers, letting them know about additional products or services that may be
helpful to them.

It’s not always about making a sale with paid advertising. Sometimes, just
ensuring that the customer is mindful of what your company is doing can
indirectly increase sales. With great tools like paid advertising through
Facebook, you can increase the impact of your business, expanding your reach
through simple content. Few companies are able to grow quickly without
implementing paid advertising strategies.

There are costs associated with advertising online, but the good news is that you can start small and calculate your returns fairly easily. Facebook is constantly improving their tools, and it is simple to start using them.

All of the companies that are currently dominating their industries are using paid
advertising, and many of them rely on Facebook advertising. In the modern
market, I would highly recommend that all businesses, new or old, use this
method of advertising to grow their brand.